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      <image:title>Home - Expert Advice</image:title>
      <image:caption>Chelsea has worked with countless major retailers throughout North America and EMEA. She’s run every type of ecommerce replatforming project, built data marketing teams from scratch, devised SEO strategy that owned the results page, and lives for customer-centric marketing brainstorming. Her experience is primarily within B2C and B2B2C. She has experience in the following industries: Apparel Children’s Apparel Designer Goods Entertainment &amp; Events Financial Footwear Grocery Home Goods &amp; Tableware Jewelry Legal Literary Luxury Outdoor &amp; Sporting Goods SaaS</image:caption>
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      <image:title>About - Meet Chelsea</image:title>
      <image:caption>Chelsea Mueller is an e-commerce and marketing executive consultant with nearly 20 years in the digital space. After a decade in executive leadership roles, she now consults on ecommerce, roadmap, and strategy projects for retailers throughout the US and EMEA. She has extensive knowledge in ecommerce leadership, crafting loyalty strategy, building teams, constructing ideal tech stacks, expanding omnichannel offerings, and boosting customer confidence and conversion rates. She is also an experienced Change Management practitioner with emphasis of driving holistic organizational change alongside technology enhancements. She is skilled at coupling customer-centric marketing with technologies to maximize growth for both retailers and brands. She’s worked with major brands in retail, luxury, homewares, jewelry, sporting goods, and footwear. Chelsea is also a published author of novels for adults and teens. She’s always happy to lend her marketing expertise to fellow authors and will offer up a book recommendation to anyone who asks. She is based in Texas, USA, where she lives with her husband, son, and two big dogs.</image:caption>
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