Workshops
Sharing Actionable Insights
Chelsea Mueller is available to speak at your next event! She’s a dynamic keynote, but also enjoys engaging with small groups, debating on stage, and hosting hands-on workshops. She’s available for public speaking conferences and private workshops within both the Commerce and Retail Industry as well as for Publishing, Reader Engagement, and Literary Industry Events.
For Marketing, Ecommerce, and Digital Professionals
Chelsea is available for workshops, keynotes, panels, and roundtables. She can create custom content for your event or present one of her popular sessions. Below her latest martech leadership keynote abstract and several topics she’s spoken on frequently in the past. Chelsea engages in mentorship programs and provides discounts to nonprofit organizations.
Help Your Marketing Team Work Smarter, Faster with AI
Ecommerce has shifted to the forefront of board meetings meaning greater visibility, greater expectations, and greater responsibilities. Scaling a smart team takes time and budget.
Ecommerce and Marketing Leader Chelsea Mueller will walk through the ways she’s brought AI-based marketing tools in house to maximize the power of the team she already had. Learning to leverage AI-based email and personalization as a true extension of the marketing team that allowed her marketers to be marketers set a path for exponential growth.
Open discussion of organizational changes, technology, and where they meet are welcome in Q&A!
Key Speaking Verticals
Incorporating AI into the Marketing Stack
Women in Leadership
To App or Not to App
Structuring Loyalty Programs
Data-Driven Email Marketing
Niche Marketing
Personalization
The Intersection of Content Strategy and SEO
For Authors, Librarians, and Teachers
Chelsea loves working with libraries, trade organizations (she co-chairs a committee for SFWA), and schools. She has a blast with Q&As on writing. In addition to the set workshops below, she can also speak to writing craft—especially fight scenes and setting as a character. She enjoys author panels, so do invite her! All requesting conferences should have a public harassment policy.
Digital Marketing for Authors
Everyone says you should market your book online, but no one tells you where to start. Let's change that.
We'll start by covering what you must have on your website, which social media channels have the best "bang for your buck" depending on demographics, profiles you need to grab and more basics.
Dive into Digital Marketing
If “Digital Marketing for Authors” is the 101 class, this is our 201 level. After a quick recap on the basics, it's time for the good stuff. The tricks. The tactics. The money makers.
We'll dive into more advanced marketing including how to segment your list to improve return and increase attendance at events, how to target ads (AMS, Facebook, Instagram, BookBub, Google, etc.) to increase your return on investment, important tips before selling direct to readers on your website, and what you need to know about GDPR.
Yes, you'll be able to ask all the questions you want!
Data Privacy 101 for Authors
Privacy policies, cookie notices, email opt-ins. What do you need to do to do right by your readers?
Get the basics on data privacy regulations like GDPR and CCPA and how you can do better by your readers through transparent data storage and use.
This is a 30-minute quick chat with time for questions and a checklist handout for attendees.